Man : XYZ (Gene)
A. Definition
§ Generation Y, also known as
o the Millennials,
o Generation We,
o Global Generation,
o the Millennial
Generation
|
o Generation Next,
o the Net
Generation,
o
The Echo Boomers are the demographic cohort following Generation
X.
|
§ Never Known World without :
- Faxes, mobile, TV. Laptops
- Music or entertainment
§ Live in a world where :
- Self-expression is valued over self control
- Respect is only given when received
- The fear of living poor outweighs fear of dying
- Violence is an acceptable alternative
- The end justifies the means
B. List
of generations
Generations
|
Descriptions
|
The Lost Generation, |
o Known as the Generation of 1914 in Europe,
is a term originating with Gertrude
Stein to describe those who fought in World War I.
o The
members of the lost generation were typically born between 1883 and 1900.
|
The Greatest Generation, |
o Generally a G.I. Generation is the
generation that includes the veterans who fought in World War
II.
o Born from around 1901 through 1924, coming of age
during the Great Depression.
|
The Silent Generation |
o Born 1925 through 1945, the generation too young
to join the service during World War II.
o Fathers who served in World War I. Recognized as
the children of the Great Depression
|
The Baby Boom Generation |
o Generation born following World War
II, from 1946 up to 1964, increase in birth rates.
o In general, baby boomers: a rejection or
redefinition of traditional values;
o
Early memories: Bobby Moore lift the World Cup, Neil Armstrong
stepped onto the Moon and the Vietnam War.
o
Donned mini
and maxi skirts and bell-bottoms, listened to the Beatles and
the Rolling Stones on
o
Smoked cannabis,
maybe dabbled with LSD,
and took the new contraceptive pill.
|
Generation X (also known as the 13th Generation and the Baby Busters) |
o Those born after the baby boom
ended, from 1965 to 1981.
o
Raised on television and early computers, unkindly
labelled the 'me
generation' of the Eighties.
o
Punks
of the Seventies, listening to Sex Pistols and the Buzz. Cassettes made way
for CDs.
o
Wore leg
warmers and ra ra skirts, shoulder pads and snoods.
o
The Cold
War, the miners' strike, birth of Thatcherism and the yuppie.
o
Smoked cannabis or mushrooms, City high-fliers
splashed out on cocaine.
|
Generation Y, the Millennial Generation (or Millennials), |
o The generation following Generation X from
probably 1982 to 1999.
o Age-group has often been called the “eighties
babies” generation were born between January 1, 1980 and December 31, 1989.
o
Dubbed the 'internet
generation', owned computers and mobile phones, write blogs, listen to
their iPods
and download music.
o
Take That and the Spice Girls, Oasis and Blur. Some
of them dabbled with ecstasy
and witnessed the rise of the
super-club.
o
Big Brother and Pop Idol as
reality television took off. They roamed the streets in hoodies.
|
Generation Z, |
o Known as Generation I, or Internet Generation,
and Generation Text,
and the "Digital Natives" by Marc
Prensky. The earliest birth is generally dated in the early 1990s.
o A lack of memory of life before the war
on terror defines
Generation Z.
o
They are toddlers and babies, born after 2002. They
probably spend their time learning baby
yoga.
|
Generation AO, the Always-On Generation (or Gen AO), |
o Used by Elon University
professor Janna Quitney Anderson in 2012 to describe people born early 2000s
and the 2020s
o Lives influenced since their early childhood by connectivity
due to easy access to people and the world’s knowledge through the Internet.
o Nimble, quick-acting multitaskers who count on
the Internet as their external brain; the experts also predicted Gen AO will
o Exhibit a thirst for instant gratification and
quick fixes, a loss of patience and a lack of deep-thinking ability.
|
C. Common Traits
§ Tech-Savvy:
o
Generation
Y grew up with technology and rely on it to perform better. Armed with Blackberries,
laptops, cellphones and other gadgets, Generation Y is plugged-in 24 hours a
day, 7 days a week.
o
This
generation prefers to communicate through e-mail and text messaging rather than
face-to-face contact and prefers webinars and online technology to traditional
lecture-based presentations.
§ Family-Centric:
o
The
fast-track has lost much of its appeal for Generation Y who is:
- willing to trade high pay for fewer hours of work,
- flexible schedules and
- a better work/life balance.
o
While
older
generations may view this attitude as:
- narcissistic or
- lacking commitment, discipline and drive.
§ Generation Y legal
professionals have a different vision of workplace expectations and prioritize
family over work.
§ Achievement-Oriented:
o
Nurtured
and pampered by parents who did not want to make the mistakes of the previous
generation, Generation Y is confident, ambitious and
achievement-oriented.
o
They
have high expectations of their employers, seek out new challenges and are not
afraid to question authority. Generation Y wants meaningful work and a solid
learning curve.
§ Team-Oriented:
o
As
children, Generation Y participated in team sports, play groups and other group
activities.
o
They
value teamwork and seek the input and affirmation of others. Part of a
no-person-left-behind generation,
o
Generation
Y is loyal, committed and wants to be included and involved.
§ Attention-Craving:
o
Generation
Y craves attention in the forms of feedback and guidance.
o
They
appreciate being kept in the loop and seek frequent praise and reassurance.
o
Generation
Y may benefit greatly from mentors who can help guide and develop their young
careers.
D. Expectations
1. Hear me out.
o Young adults have
had a say in how things go since they were five.
o Expect to express
themselves, to upload, vote, blog, or update and they believe they’ll be heard.
2. Keep it real.
o The only thing
worse than being uncool is being unreal.
o Demand
authenticity.
o Value genuine
people and leaders.
3. Let’s have fun.
o Believe work and
fun can be combined; they don’t want to separate the two.
o May stop working
midday to have fun and work again at midnight. It’s a continuum.
4. My way now.
o Not heard the word
“no” very often growing up.
o As a student or new
employee, they expect to get their way and don’t see why adults can’t
understand their perspective.
5. Make it count.
o Want to do things
that matter. Meaning is as important as money at work.
o Don’t think small. They like projects that are
very important and almost impossible.
6. Let me know.
o They’re used to
constant feedback. They got trophies on teams just for showing up.
o Got lots of kudos
from parents for years, and today want it instantly from their leaders.
7. Plug me in.
o You already know
this. They’re a connected generation.
o Can’t imagine a day
without constant connection with friends. Technology is an appendage of their
bodies.
8. Just do it.
o Words that describe
their world are immediacy and convenience.
o Not prone to waste
a lot of time with committee red tape or protocol. Stuff should happen fast.
E. Character
American
Author Eric Chester
|
|
F. Understanding
Y Gen
1.
A strong Sense of Community
o Value connectedness and sense of team
spirit.
o Generation known for superheroes – solving
problem in a single bounce and collaborative team work.
o Amount of time in cyber-room is indicative
the crave for to be connected and part of social network.
o Very susceptible to peer pressure –
conformity to group and identify with group.
o Friendship and loyalty high on their priority
list.
2.
Confidence
o Confidence beyond their years – nothing scare
or intimidate them.
o High self esteem and believe “can do
anything”.
o This confidence bring them to be – brash or
arrogant – comes from parenting style – the child is the universal centre of
attention.
o Limited by their abilities, mean and
efforts – cannot do anything that they want.
o This realisation is connected with their frustration,
anger and confusion.
o Hard to make they realised and challenge
their views.
o Need to realised that achievements are the
result of hard work not only natural ability and self-confidence
3. Tolerant and Acceptance
o Matured from era of life characterised by
free expression in the 60’s into s culture of tolerance – ideals of self
expression and acceptance.
o An attitude of “anything goes” – the lack
of a clear value base and free of any prejudices.
o Does not believe in a single truth –
anyone nor any institution can hold all the answers.
o Dismissal that parents, teachers as the “expert”
in reaching a solution.
o Best approach treat as fellow friends, students,
workers and discover their “knowledge”.
o Any authoritarian in the path will put
them way off.
4.
Adaptable
o Growing up in a technological world where
everything changes rapidly.
o Computers I-pod, software is continually changing
and upgrading has become their vocabulary.
o Constant change has equipped than m with adaptable
values.
o Not phased out bay expectation but by progressing
forward.
5. Focus Fragmented
o Remote control at their hand and is a
cultural weapon.
o Interacting with TV, multitasking.
o Functioning better doing many things at
one time – many incoming stimuli simultaneously.
o Prefer to be bombarded with multiple stimuli
concurrently – eating and i-podding.
o Need of constant excitement and multi
stimulation can be a challenge to parents.
6.
Shade of grey
o In today’s world distinction of right and
wrong and truth and lies and becoming less clear
o Evil and dishonesty as appealing, cool and
admirable – growing in permissive parent’s schools.
o Does not believe there is right or wrong
boundaries – some grey.
o Lack boundaries, stable anchors and clear morality
– drinking, smoking, illegal race.
o Protecting, defending of lie to protect
their child is not doing a good for them.
o Parents, community need to synergise –
sending clear message of immorality is about.
7. Being there, done that
o Media, graphics, films,
travelling, globalisation and internet have exposed many things.
o Neither shocked nor easily
shock treatment after seeing.
o Music which are fun feel and
easy listening that are softer edge – Ricky Marting, Jenifer Lopez.
8.
Accustomed to Instant
o Fast food, pre-prepared
meal, instant inter-net connections, bullet train and super-jets are associated
with this generations.
o Not accustomed to wait
and expect with minimal effort and speed.
o Desire of immediate gratification
make it difficult to motivate comes activities (like learning for exam) where
gratification is delayed.
o However their impatience
does get them to be energetic and keen on to get going.
Generation
Y. The Millennials.
The largest generation of our lifetime,
A generation that is all too often misunderstood, misperceived
and misrepresented,
yet critical to the growth of American business.
They are our future professionals and managers.
To stereotype
them is to ignore their potential and deter our future growth.
Excerpt and extracts taken with thanks :
http://www.psychologytoday.com/blog/artificial-maturity/201402/crash-course-in-understanding-generation-y
http://en.wikipedia.org/wiki/Millennials
http://legalcareers.about.com/od/practicetips/a/GenerationY.htm
Excerpt and extracts taken with thanks :
http://www.psychologytoday.com/blog/artificial-maturity/201402/crash-course-in-understanding-generation-y
http://en.wikipedia.org/wiki/Millennials
http://legalcareers.about.com/od/practicetips/a/GenerationY.htm
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